• Amazon is reportedly planning to launch a non-fungible token (NFT) initiative on its primary platform in April.
• This initiative would include blockchain-based games and NFT collectibles.
• Amazon CEO Andy Jassy has previously expressed belief in the potential growth of NFTs within the company’s future.
Amazon, the e-commerce giant, is reportedly preparing to launch a non-fungible token (NFT) initiative on its primary platform in April. According to several sources familiar with Amazon’s plans, the company plans to roll out a digital assets enterprise across its primary platform, not via Amazon Web Services (AWS). This initiative would include blockchain-based games and non-fungible token collectibles.
The move into the Web3 landscape could be a major boost for the NFT industry, which currently finds itself at an inflection point. Amazon CEO, Andy Jassy, has previously expressed belief in the potential growth of NFTs within the company’s future. He stated in an April 2022 interview that incorporating cryptocurrency as a payment option for their retail business is not an immediate plan, but could be a possibility in the future.
This potential launch by Amazon would significantly impact existing players in the NFT industry, such as OpenSea or Rarible, due to the size, scale, and influence of the e-commerce titan. It remains to be seen whether Amazon plans to launch a marketplace, but any moves made by the Seattle-based corporation would certainly have a major impact on the NFT industry.
For now, all that is known is that Amazon’s NFT initiative is reportedly planned for an April launch. It will be interesting to see how the industry responds to Amazon entering the NFT space and how this could potentially revolutionize digital asset trading and collecting.